Through the sale of our products, 25% of the profits will be directly donated to organisations such as the WWF and Work for Good UK. The donations are specifically destined to research & conservation efforts in the Arctic Circle.
The donations are used to financially support projects that are taking place in different Arctic countries and involve experts in fields like resource management and climate and wildlife. Current projects include the analysis of ice samples to understand the causes of climate change better and limit its extent. Another example is also the tracking of polar bears to understand their movement better and avoid human interference with their environment.